FlowCon 2025: Year in Review + Our New Brand Identiy

 

Earlier this month, we gathered with customers, partners, and industry experts at the historic Statler Hotel in Dallas, TX for FlowCon 2025, myOneFlow’s annual user conference. There’s nothing quite like the energy of our community coming together, united by a passion for smarter public service delivery and a commitment to collaboration. Over two energizing days, attendees participated in lively sessions, practical roundtables, and conversations filled with fresh ideas and real solutions. If you weren’t able to join us in person, read on! In this blog, we’re sharing all the key moments, from 2025 milestones to the debut of our fully modernized myOneFlow brand.

 

2025 Milestones: A Year of Progress

Shanthi Subramanyam, myOneFlow’s founder and CEO, opened FlowCon by sharing a detailed overview of the past year’s achievements and company milestones. Here’s a quick look at the highlights:

Leadership Highlights

• 44% reduction in open support tickets: Thanks to teamwork and a focus on continuous improvement.
• 1,200+ product enhancements: Delivered to improve data visibility, operational efficiency, and user experience.
• 8 major platform updates: Rolled out to meet the evolving needs of our community.

Shanthi also shared ambitious plans for 2026, including expanded support, new tools, and continued innovation to empower customers.

Company Growth & Customer Support

2025 was a year of growth and investment:

• Expanded to 30+ states: Bringing myOneFlow to more communities than ever.
• Support team tripled in size: Now fully U.S.-based, reducing ticket resolution times by over 50%.
• New support portal: Empowering users to resolve issues faster with improved communication and resources.

Product Innovation

Innovation was at the heart of 2025, with several new features and tools designed to make life easier for our customers so they can better serve participants:

• Events MX: A modern, fast, and user-friendly event management system. Customers can now add images to events, publish event marketing pages, and integrate account creation with registration. Attendance tracking is seamless, even for walk-ins.
• Referral Network: A powerful tool for connecting partners, including training and service providers. Partners can track incoming referrals, monitor client progress, and close the loop on services provided.
• Scan System: A kiosk-based system for tracking customers served at locations. Customers can scan in using a driver’s license, QR code, or minimal information, enabling quick account creation and last-minute event registrations.
• Federal Reporting & Compliance: Enhanced tools for generating and validating PIRL extracts, staying ahead of TEGL updates, and ensuring compliance with federal and state standards. Early edit checks and optimized processes make reporting more efficient.
• Programs, Services & Supportive Services: Simplified setup for services, activities, and follow-ups, with flexible PIRL mappings to meet diverse program needs.

Compliance & Accessibility

In 2025, we focused on rigorous 508 compliance updates across client, employer, and staff portals to ensure inclusivity and stayed ahead of federal and state reporting standards.

What This Means for Our Customers

These advancements translate to a better experience for every myOneFlow user. Customers benefit from enhanced performance, stable releases, improved communication about updates, and extended support options. The platform’s enhanced functionality ensures a smoother, more efficient experience for all.

The Big Reveal: myOneFlow, Reimagined

Day 2 of FlowCon 2025 was filled with excitement as we unveiled the refreshed myOneFlow brand! Attendees were welcomed into a completely transformed event space featuring our new logo, updated colors, and a modern design that sets the stage for what’s ahead.

Why the Change?

The decision to reimagine the myOneFlow brand was driven by a desire to better align our identity with the innovation, energy, and transformation that define our platform and our mission. While our original blue palette symbolized trust, stability, and professionalism, it no longer fully captured the forward momentum and creativity that myOneFlow embodies today.

Our shift to magenta represents a bold step forward. Magenta blends the stability of blue with the energy and imagination of red, creating a color that is vibrant, modern, and transformative. It signals our commitment to progress, innovation, and human connection—qualities that resonate deeply with our mission to empower organizations and improve outcomes for their communities.

The Psychology Behind the New Look

• Blue (Original Color): Trusted, calm, and dependable, blue anchored our brand in reliability and stability. However, it also felt conservative and lacked the emotional warmth and differentiation needed to stand out in a competitive landscape.
• Magenta (New Color): Energetic, creative, and transformative, magenta inspires action and conveys a sense of momentum. It stands out in a sea of traditional corporate palettes, connecting emotionally with users while signaling innovation and forward-thinking solutions.

This transition from blue to magenta reflects our evolution as a company. While we remain grounded in trust and professionalism, we are embracing a more dynamic, human-centered approach that inspires action and fosters connection.

What the New Brand Represents

The refreshed myOneFlow brand embodies our core values and vision for the future, going beyond a new color palette or logo to represent the energy and innovation driving our mission.

• Brand Promise: Streamlining tomorrow’s workforce, intelligently.
• Brand Mission: Simplifying and unifying workflows to empower organizations in managing services, referrals, and client journeys seamlessly.
• Core Values: Trust, Simplicity, Innovation, Flow.
• Brand Personality: Enterprise-grade, intelligent, efficient, and human-centered.

How the New Brand Supports Our Goals

As we look to 2026 and beyond, the new brand identity serves as a foundation for achieving our ambitious goals:

• Empowering Organizations: By reflecting innovation and energy, the new brand reinforces our commitment to providing tools that help organizations deliver smarter, more connected public services.
• Improving User Experiences: The vibrant, modern design mirrors our focus on creating intuitive, seamless workflows that make life easier for staff, participants, and employers.
• Driving Transformation: Magenta symbolizes the transformative power of myOneFlow, from streamlining operations to enabling better outcomes for jobseekers and participants.
• Standing Out in the Market: In a landscape dominated by traditional blue and green palettes, our bold new look differentiates myOneFlow as a forward-thinking, innovative leader in workforce development and work-based learning.

What’s Next?

The rollout of the new brand will begin in early 2026, starting with a redesigned website and updated materials. Customers will gradually see changes to their myOneFlow instances, including refreshed logos, colors, and design elements, throughout the year.

This reimagined identity represents who we are today and the direction we’re heading. It highlights our dedication to innovation, our mission to empower organizations, and our commitment to delivering meaningful outcomes for the communities we serve.

A Celebration of Partnership and Progress

As we wrap up 2025, we want to extend our heartfelt gratitude to everyone who joined us in person and in spirit at this year's FlowCon. Your passion, feedback, and partnership drive everything we do, and we’re excited to continue this journey with you.

As we look ahead to 2026, we’re excited to bring you the reimagined myOneFlow brand and a host of innovative features designed to empower organizations and improve outcomes for participants.

Thank you to everyone who joined us at FlowCon 2025 and to those who continue to support and inspire us. Stay tuned for updates on the rebrand, upcoming features, and everything we’re building to support your success. Together, we’re shaping the future of public service delivery.